Burbujas: Inversión × ROAS × Ventas
Tamaño = ventas atribuidas
Comparativo por canal
Inversión vs Ventas
Matriz de campañas
Semáforo + recomendación automática
| Campaña | Canal | Inversión | Leads | Exámenes | Ventas | Ticket | ROAS | CAC | Conv. | Recomendación |
|---|---|---|---|---|---|---|---|---|---|---|
| Progresivos Premium | Google Ads | $5.060 | 1,581 | 779 | 240 | $440 | 20.85x | $21 | 15.2% | Escalar |
| Black Friday OLA | BTL | $9.510 | 2,972 | 1,671 | 256 | $476 | 12.81x | $37 | 8.6% | Escalar |
| Cyber Optical | $9.494 | 2,967 | 1,233 | 260 | $458 | 12.54x | $37 | 8.8% | Escalar | |
| Día de la Madre | Google Ads | $10.105 | 3,158 | 1,605 | 240 | $468 | 11.12x | $42 | 7.6% | Escalar |
| Back to School | Meta Ads | $10.413 | 3,254 | 1,822 | 242 | $446 | 10.37x | $43 | 7.4% | Escalar |
| Verano Sol | Influencers | $12.502 | 3,907 | 1,391 | 235 | $459 | 8.62x | $53 | 6.0% | Escalar |
| Navidad Clara | Radio | $18.328 | 5,728 | 2,057 | 270 | $448 | 6.61x | $68 | 4.7% | Escalar |
| Examen Gratis Q1 | Meta Ads | $20.291 | 6,341 | 3,255 | 256 | $452 | 5.70x | $79 | 4.0% | Escalar |
| Andes Visión Plus | $21.549 | 6,734 | 3,782 | 263 | $455 | 5.56x | $82 | 3.9% | Escalar | |
| Renueva tu Mirada | $24.401 | 7,625 | 3,273 | 277 | $459 | 5.21x | $88 | 3.6% | Escalar | |
| OLA Plus 2x1 | $21.083 | 6,588 | 2,437 | 230 | $471 | 5.14x | $92 | 3.5% | Escalar | |
| Lentes de Contacto Pro | TikTok | $24.869 | 7,772 | 3,298 | 231 | $473 | 4.40x | $108 | 3.0% | Escalar |